Apple is promoting the iPhone SE, which was made available to pre-order today, in a new social media ad.
The ad, which Apple is yet to officially upload to its YouTube channel, revolves around a person slowly peeling the protective film off the device, with Apple overlaying the various features of the low-cost iPhone model on screen, including its small 4.7-inch display, A13 Bionic chip, Touch ID, photographic capabilities and water resistance.
You can read more about the second-generation iPhone SE here.