UK retailer John Lewis has announced the opening of a new, in-store “Apple Smart Home” section dedicated to showcasing the HomeKit compatible accessories available to purchase at their new 230,000 square foot super-store located in Westfield, London.
The retailer has long sold Apple products and accessories, however is the first to officially partner with Apple to showcase HomeKit and the range of home automation devices such as Siri voice controlled lighting, blinds, heating , and more.
John Lewis’s Senior PR Manager, Siân Grieve explained the partnership speaking with HouseBeautiful on Tuesday…
John Lewis have partnered with Apple to show how the many smart home products can be used with just one app and control system – the Apple HomeKit. In a home setting, you can play around with Siri in store and ask it to dim the lights, play your favourite music and put the heating on.
It’s unclear if John Lewis plans to rollout their HomeKit pop-up stores to their other 49 retail outlets across the United Kingdom, and if future partnerships between Apple and third-party retailers are planned for the future.
A lot of John Lewis customers love and use Apple iOS, they have an iPad or an iPhone. Our stats revealed 77 per cent of searches onto JohnLewis.com are from iOS devices. – We know Amazon are going after this space, we know Google are going after it in a big way – this is our chance to bring that to life in an iOS setting.