Apple has started to reward their retail and corporate employees who complete the Apple Watch #CloseTheRings competition with exclusive t-shirts and badges. Apple has focused heavily on the Activity functionality of Apple Watch, with the company including the health and fitness features in the range of Apple Watch marketing and of course with it’s sharing functionality which shares a users progress and activity achievements with their friends.
As this is an internal rewards program it’s hard to determine when the competition started and if it will end, it’s been said that 40,000 retail and corporate employees took part in the challenge but it’s unclear, however, as to how many employees have been rewarded with a pin or t-shirt. Judging by the flurry of images uploaded by employees to their Instagram and Twitter accounts there appear to be three different levels of rewards as part of this program – bronze, silver, and gold. The t-shirt employees have received show an image of filled Activity Rings on the front and an Apple logo on the back.
The promotion is being run through the iOS app Challenges, developed by FitNow, a long time proponent of wellness and fitness. Apple employees have a unique code that they must enter in order to join the competition. Unfortunately, regular Apple Watch users such as myself aren’t able to join this promotion and it’s unclear if in the future Apple will roll the challenge out to the general public.
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