After airing a trio of Depth Effect iPhone 7 Plus commercials, Apple on Tuesday released three new, and so far exclusive, AirPods commercials on their official United Kingdom YouTube channel, with the commercials promoting their truly wireless earphones which launched at the beginning of December.
Following their first set of international AirPods commercials, Apple uses AirPods positioned as musical notes, set to music released by hit UK artists such as Lianne La Havas, Craig David and The 1975. Each of the three commercials air for between 16 to 17 seconds and come as the company is rumored to be shifting towards regionally-focused digital and social media ad campaigns rather than larger international marketing.
iPhone 7 + AirPods — Notes (Lianne La Havas) – Feel the magic of AirPods on iPhone 7 with 2017 BRIT Awards nominee Lianne La Havas.
iPhone 7 + AirPods — Notes (Craig David) – Feel the magic of AirPods on iPhone 7 with 2017 BRIT Awards nominee Craig David.
iPhone 7 + AirPods — Notes (The 1975) – Feel the magic of AirPods on iPhone 7 with 2017 BRIT Awards double nominees The 1975..