Angela Ahrendts’ title changes as Apple drops “Online Store” wording

As noticed late yesterday afternoon, Apple has made a slight change on its leadership page. Ahrendts’ title has been simplified and now reads “Senior Vice President, Retail.” Her previous title was listed on the website as Senior Vice President, Retail and Online Stores.

The changes appear not too long after Apple decided to drop the “Store” from Apple Store and re-brand as just “Apple.” According to her updated bio, Ahrendts still remains responsible for “strategy, real estate and development, and operations” of Apple’s physical and online storefront.

Apple has been making an effort to bring its online presence and retail locations closer together these past few years. It only makes sense that the company would update its leadership titles to match. Her bio has remained unchanged:


“Angela Ahrendts is Apple’s Senior Vice President of Retail, reporting to CEO Tim Cook. Angela is responsible for strategy, real estate & development, and operations of Apple’s physical stores, Apple’s online store and contact centers.

Since joining Apple in 2014, Angela has integrated Apple’s physical and digital retail businesses to create a seamless customer experience for over a billion visitors per year with the goal of educating, inspiring, entertaining and enriching communities. Apple employees set the standard for customer service in stores and online, delivering support from highly trained Geniuses and expert advice from Creative Pros to help customers get the most out of their Apple products.

Angela joined Apple from Burberry where she served as Chief Executive Officer and led the company through a period of outstanding global growth. Prior to Burberry, she was Executive Vice President at Liz Claiborne Inc., and earlier in her career served as President of Donna Karan International.

Angela holds a Marketing and Merchandising Degree from Ball State University in Indiana, where she was awarded an Honorary Doctorate of Humane Letters in 2010. She was also a member of the UK’s Prime Minister’s Business Advisory Council from 2010 to 2015, was named Honorary Dame Commander of the British Empire, and awarded a Coat of Arms in April 2014.”

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