Tim Cook says Apple is “investing aggressively” in the future of the Mac
Speaking out during Apple’s Q2 2017 financial earnings call on Tuesday which saw the company beat expectations by announcing an $11 billion profit on $52.9 of revenue, Tim Cook said that Apple is “investing aggressively” in the future of the Mac as it was revealed Mac sales rose slightly to 4.20 million units from 4.03 million units in the year-ago quarter.
The mentioning of aggressive investment in the Mac line comes after Apple’s own Phil Schiller and Craig Federighi announced at the beginning of April that the company is working on a new iMac which is expected to launch later “this year”, with the machine said to be geared more towards “the pro market” as well as a “completely rethought” Mac Pro with a modular design that can accommodate high-end CPUs.
While Apple has confirmed the iMac and Mac Pro machines will be receiving overhauls later this year, it’s unclear if Apple will pump life into their Mac mini that hasn’t been updated since October 2014, and that model has been criticized as being less powerful than the 2012 model.
Revenue grew 14 percent to a new March quarter record and gained market share thanks to strong demand for our new MacBook Pros,” Cook said early in the call. “Our Mac business has generated over $25 billion in revenue over the past four quarters. We’re investing aggressively in its future and we are very excited about the innovation we can bring to the platform.”
Apple has announced that they are working on a new, “completely rethought” Mac Pro with a modular design. https://t.co/JRPwcrqLLh
— The Apple Post (@TheApplePost) April 4, 2017