Google to pay an estimated $3 billion to remain default iOS search provider
Google has remained iOS’ default search engine for quite some time now and according to new reports, that won’t be changing anytime soon. The privilege doesn’t come cheap though, it’s said that the price has tripled since 2014’s $1 billion payment.
The $3 million deal is nearly all profit for both companies. Google makes roughly 50-percent of its mobile search revenue from iOS which is worth much more than the 3 billion. It’s estimated that Google may be responsible for about 5-percent of Apple’s total operating profit this year and as much as 25-percent of its total company OP growth for the past two years.
Of course should you prefer a competing search provider, users are still able to change this under settings.