Apple is reportedly working on a ‘premium TV’ streaming bundle consisting of HBO, Showtime, and Starz
Recode reports that Apple is currently working on launching a ‘premium TV’ streaming bundle which would bundle HBO, Showtime, and Starz into one package, available at a charge to Apple TV and iOS customers. The report claims that Apple has approached the three networks and has discussed adding them into a single paid package similar to how conventional TV operators market their channels.
“Apple doesn’t have a bundle deal in place with any of the premium networks, industry sources say. Reps from HBO, owned by Time Warner, and Showtime, owned by CBS, declined to comment. Reps from Starz, owned by Lionsgate, and Apple didn’t respond to requests for comment.” – Recode.
Apple sells access to HBO, Showtime and Starz for between $15 – $9 per month via the App Store and while no price point has been specified for the ‘premium TV’ streaming bundle from Apple, presumably it will come in for less than the three services separately put together.
In 2015 is was reported that Apple was in talks for a streaming television service that would bundle several popular live channels and on-demand television at a price point of approximately $30 per month however, the project was cancelled after Apple was unable to establish the necessary deals because content providers were reluctant to unbundle their channels into one exclusive package.