Apple shares new iPhone X commercials focusing on Face ID and Portrait Lighting
Following on from the release of four similar adverts last week, Apple has shared new iPhone X commercials focusing on select features such as Portrait Lighting and Face ID.
Two of the three commercials highlight Face ID’s best features, like its ability to recognize your face even if you grow a beard. – The third focuses on Portrait Lightning which is also exclusively available on the iPhone X.
iPhone X — Adapts to Your Face
“iPhone X recognises you, even when you change” – Song: “Nana” by Polo & Pan.
iPhone X — Introducing Portrait Lighting
“Introducing Portrait Lighting on iPhone X. Studio-quality portraits without the studio” – Song: “Messy Love” by Mura Masa.
iPhone X — Opens with a Glance
“Face ID on iPhone X introduces the most unforgettable magical password ever created: Your face” – Song: “Ready” by Hael.
Phone X
The iPhone X, pronounced “iPhone Ten”, features a 5.8-inch Super Retina OLED edge-to-edge display with 2436 x 1125 resolution and 458ppi, HDR support, Dolby Vision, HDR10, and True Tone. The Home Button has been removed from the iPhone X, with Apple adding a new Tap to Wake feature which works alongside Raise to Wake.
iPhone X features the new A11 Bionic chip with a special neural engine that helps power Face ID which unlocks the device by taking a 3D scan of the users face. Apple says Face ID can’t be spoofed by photographs, masks, and makeup, and changing your actual appearance with a hat or beard or makeup won’t prevent Face ID from working.