With the holidays quickly approaching, Apple has released “Sway”, the Cupertino tech giants 2017 festive commercial which focuses exclusively on AirPods and the iPhone X.
The commercial which features the song “Palace” by English singer-songwriter Sam Smith is based around sharing music with someone special, with a woman using AirPods connected to her iPhone X dancing around town in the snow before bumping into a man who she goes onto dance together with under a spotlight while listening to music on their shared AirPods.
Apple concludes the commercial with the message “move someone this holiday”, as the pair are seen moving in to kiss each other. Shortly after the commercial was released, Sam Smith tweeted “Such an honour for @Apple to choose ‘Palace’ to soundtrack their holiday advert. I hope you enjoy watching”.
To celebrate the holidays last year Apple released ‘Frankie’s Holiday’, a Frankenstein themed Christmas commercial which saw Frankenstein as the main character; spreading Christmas cheer through a Voice Memos recording on his iPhone 7.