Apple shares ‘Fuzzy Feelings’ holiday ad
Apple has released its annual holiday-themed ad, in which the spotlight falls on an animator juggling her office job with crafting a holiday-themed video during her spare time.
The ad, which is titled “Fuzzy Feelings,” centers on the woman’s grumpy boss, depicted chastising her for lateness, piling on last-minute tasks, and exuding misery.
To vent her frustration, she portrays him in her video in awkward scenarios like getting startled by Christmas lights or being buried in snow on the street. As her seemingly terrible boss surprises everyone with handmade holiday gifts, she discovers a new dimension to him, prompting a shift in her animation to a far more positive tone.
Apple says the “Fuzzy Feelings” holiday ad’s stop-motion was shot on iPhone 15 Pro Max and edited on MacBook Air.