Apple opens new MixC Wenzhou Apple Store in China
Apple has opened the doors to its newest store in China — Apple MixC Wenzhou, located in the city of Wenzhou, marking the first opening in the city for Apple, and the fourth in China’s Zhejiang province.
The new Apple Store has unique new fixtures, including some made using plant-based materials, to make the store one of the most sustainable in China. The ceiling is made of biogenic acoustic panels and baffles, minimising the dependency of metals, while the flooring is created with biopolymer materials, reducing the need for chemical resins.
Like other stores, Apple MixC Wenzhou features avenues where customers can shop the latest iPhones, iPads, Macs and Apple Watches, with the store also featuring a Genius Bar counter for face-to-face appointments for hands-on technical and hardware support.
Apple MixC Wenzhou also is home to a dedicated Apple Pickup station, for customers who order online and collect in-store.
“We’re excited to be expanding to reach even more customers with the opening of Apple MixC Wenzhou, and we’re proud of the deep, long-lasting connections we’ve built with communities in China,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Our team members can’t wait to welcome the local community to our newest location and help even more customers discover the magic of Apple, including the new iPhone 15 lineup and new Mac models featuring the M3 family of chips.”