Tim Cook and Greg Joswiak open Apple Fifth Avenue for iPhone 15 launch

Apple CEO Tim Cook was joined by Senior Vice President of Worldwide Marketing, Greg Joswiak on Friday for the opening of Apple Fifth Avenue in New York for the in-store launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9 and Apple Watch Ultra 2, with the duo welcoming lines of customers through the doors of the iconic store in Manhattan.

Apple unveiled the iPhone 15 and iPhone 15 Pro last week. Featuring the Dynamic Island, USB-C, the A16 Bionic chip, an enhanced contoured edge design, new 48MP Main camera, Precision Finding for Find My friends, five colored finishes, and more, the iPhone 15 and iPhone 15 Plus is available in Pink, Yellow, Green, Blue, and Black in 128GB, 256GB, and 512GB storage capacities, starting at $799 (U.S.) and $899 (U.S.), respectively.

Available in four finishes including black titanium, white titanium, blue titanium, and natural titanium, the 6.1-inch and 6.7-inch iPhone 15 Pro and iPhone 15 Pro Max feature an all-new customisable Action button, a more advanced 48MP Main camera system, a new 5x Telephoto camera exclusive to the iPhone 15 Pro Max, a strong and lightweight titanium design, USB-C, and more.

Image: Apple

Images from the launch on Friday show customers flocking to purchase the new iPhone lineup and upgraded Apple Watch models.

• Apple debuts iPhone 15 and iPhone 15 Plus with Dynamic Island, USB-C, 48MP Main camera, A16 Bionic, more
• Apple unveils iPhone 15 Pro and iPhone 15 Pro Max with Action button, A17 Pro chip, 5x Telephoto camera, more

As Cook and Joswiak celebrated in New York, Apple’s Deirdre O’Brien was seen at Apple Sanlitun, Beijing, similarly welcoming large crowds through the doors of the store to become one of the first to get their hands on the new devices.

Image: Apple

Apple has celebrated the launch of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9 and Apple Watch Ultra 2 in images taken at stores across the world, including London, Mumbai, Bangkok, Shanghai, Beijing, and Australia.