iPhone 15 Pro Max demand outpacing last year’s iPhone 14 Pro Max
David Joseppi
Posted On 18/09/2023 
Demand for the iPhone 15 Pro Max is outpacing last year’s iPhone 14 Pro Max, according to reputable analyst Ming-Chi Kuo, who says demand for the two standard iPhone 15 models is roughly on par with last year, although demand for the iPhone 15 Pro is weaker than last year.
In a post on Medium, Kuo notes that shipping estimates for the iPhone 15 Pro Max are significantly longer than for other models, but this is more than just due to high demand. Current iPhone 15 Pro Max shipments are lower due to a later mass production schedule, and its current production challenges are more pronounced than other models.
Prior to Apple announcing the iPhone 15 series last week, it was reported the iPhone maker was facing shortages of components including the new camera sensors supplied by Sony, and the iPhone 15 Pro and iPhone 15 Pro Max’s new titanium frame.
Image: Apple
Despite the challenges, Kuo still believes that Apple will ship approximately 80 million units of the iPhone 15 before the end of the year.
Available in four finishes including black titanium, white titanium, blue titanium, and natural titanium, the 6.1-inch and 6.7-inch iPhone 15 Pro and iPhone 15 Pro Max feature an all-new customisable Action button, a more advanced 48MP Main camera system, a new 5x Telephoto camera exclusive to the iPhone 15 Pro Max, a strong and lightweight titanium design, USB-C, and more.
