Apple is promoting the iPhone 15 Pro in an ad called ‘Titanium,’ which touts the new aerospace-grade titanium design of the iPhone 15 Pro and iPhone 15 Pro Max, which will launch on Friday featuring an all-new customisable Action button, a more advanced 48MP Main camera system, a new 5x Telephoto camera exclusive to the iPhone 15 Pro Max, USB-C, and more.\
Available in four finishes including black titanium, white titanium, blue titanium, and natural titanium, the 6.1-inch and 6.7-inch iPhone 15 Pro and iPhone 15 Pro Max replace the mute switch with the Action button previously found on the Apple Watch Ultra, allowing users to program the button to perform quick actions, including accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate, and accessibility features like Magnifier; or using Shortcuts for more options.
Apple has heavily touted how titanium is a first for iPhone, using the same material found in spacecraft. Titanium has one of the highest strength-to-weight ratios of any metal, making this Apple’s lightest Pro lineup ever. Both models feature a new brush texture, contoured edges, and the thinnest borders on iPhone.
In-store availability and home deliveries of the iPhone 15 Pro and iPhone 15 Pro Max begin on Friday, September 22.
