Apple has unveiled the iPhone 15 Pro and iPhone 15 Pro Max, a more advanced 48MP Main camera system, a new 5x Telephoto camera exclusive to the iPhone 15 Pro Max, a strong and lightweight titanium design, USB-C, and more.
With the iPhone 15 Pro and iPhone 15 Pro Max, Apple has replaced the switch on previous devices used to toggle between ring and silent with an all-new programmable Action button, offering additional options so users can choose between accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate, and accessibility features like Magnifier; or using Shortcuts for more options.
The Action button is the same as that found on the Apple Watch Ultra, which similarly can be programmed to allow users to change the functionality of the button.
iPhone 15 Pro and iPhone 15 Pro Max are available in black titanium, white titanium, blue titanium, and natural titanium finishes. iPhone 15 Pro remains at the same starting price of $999 (U.S.), available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max starts at $1,199 (U.S.), available in 256GB, 512GB, and 1TB storage capacities.
