Apple has unveiled the iPhone 15 Pro and iPhone 15 Pro Max, featuring an all-new customisable Action button, a more advanced 48MP Main camera system, a new 5x Telephoto camera exclusive to the iPhone 15 Pro Max, a strong and lightweight titanium design, USB-C, and more.
In the United Kingdom, Apple has lowered the price of the new Pro-series across the board by £100 compared to the price of the previous-generation iPhone 14 Pro and iPhone 14 Pro Max, coinciding with a price increase in the US, which sees Apple remove the previous 128GB storage configuration from its lineup, to start the iPhone 15 Pro Max at $1199, rather than $1099 like the 256GB iPhone 14 Pro Max.
In the UK, the 128GB iPhone 15 Pro is priced at £999, compared to £1099 for the iPhone 14 Pro last year. Similarly, the 256GB iPhone 15 Pro Max is priced at £1,199 in the UK, down from £1,249.
Image: Apple
Available in four finishes including black titanium, white titanium, blue titanium, and natural titanium, the 6.1-inch and 6.7-inch iPhone 15 Pro and iPhone 15 Pro Max replace the mute switch with the Action button previously found on the Apple Watch Ultra, allowing users to program the button to perform quick actions, including accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate, and accessibility features like Magnifier; or using Shortcuts for more options.
As expected, Apple has swapped out the Lightning connector for USB-C, a universally accepted standard for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation). Users can also charge AirPods or Apple Watch directly from iPhone with the USB‑C connector. Both models support MagSafe and future Qi2 chargers for wireless charging.
iPhone 15 Pro and iPhone 15 Pro Max are available in black titanium, white titanium, blue titanium, and natural titanium finishes.
