Apple reportedly cutting iPhone 15 production over supply and demand concerns

Apple is reportedly cutting iPhone 15 production ahead of the official launch of the new iPhone series next month, with analyst Jeff Pu claiming supply issues and “demand concerns” are behind the decision to lower overall iPhone 15 production output.

As reported by 9to5Mac on Wednesday, Pu claims Apple is expected to build 77 million iPhone 15 units by the end of the year, down from original estimates of around 83 million units, with two main reasons behind the production cut.

Pu says supply issues are still likely to affect the mass production of the iPhone 15. Components including new camera sensors supplied by Sony, the iPhone 15 Pro and iPhone 15 Pro Max’s new titanium frame, and new displays with thinner bezels are all expected to attribute to the production cut, as Apple faces supply constraints from suppliers.

Secondly, Pu says “demand concerns” are playing part in the output cut, saying Apple has adjusted its sales estimates, seemingly lowering the initial sales projection for the iPhone 15 lineup.

With rumors pointing to Apple announcing the iPhone 15 lineup on September 12, an unreleased “Apple smartphone with the model number A3094” has been found in the Bureau of Indian Standards database this week, likely representing one of the four new iPhone 15 models rumored to launch in the coming weeks.