Apple is promoting Crash Detection, a feature on iPhone and Apple Watch, that can detect a severe car crash, and automatically call emergency services.
In a cinematic new ad titled ‘Crash Test,’ Apple shows a car crash test taking place inside a hangar, set to the song “You Can’t Hurt Me No More” by Gene Chandler.
The ad shows the test collision occurring in slow motion, and shows the yellow crash test dummy being thrown around inside the vehicle.
As the car comes to a rest, an iPhone 14 Pro can be seen mounted to the dash, reading the Crash Detection prompt: “It looks like you’ve been in a crash.”
Crash Detection is available on iPhone 14 and iPhone 14 Pro models with the latest version of iOS, and Apple Watch Series 8, Apple Watch SE (2nd generation), and Apple Watch Ultra with the latest version of watchOS.
