Low-cost European airline owner easyGroup launching new ‘easySim’ mobile travel data service
easyJet owner easyGroup has announced that it will launch a new mobile travel data service called ‘easySim,’ which will provide low-cost mobile travel data to users around the world.
Details on easySim, which will launch officially in July, are limited, with the service’s webpage reading “We’re nearly ready for take-off, we’re just running through our pre-flight checks,” in reference to its links to the popular low-cost European airline easyJet.
Pricing, service offerings and other details on the new easySim service are currently unknown, with the service’s webpage simply displaying a countdown timer which suggests more details will be shared in the coming weeks.
What is easySim?
easySim is described as “a brand new service” which gives customers low-cost travel data all around the world, providing customers with cost effective mobile roaming when travelling internationally. After leaving the European Union, the majority of the UK’s major mobile networks reintroduced roaming fees when using mobile data abroad, with easySim seemingly offering a low-cost alternative to the industry’s current offerings.
As noted by ISPreview.co.uk, the launch of the new easySim mobile travel data services comes after the easyGroup first teased a new ‘easyMobile’ low-cost mobile network that never eventually took off.
The announcement by easyGroup follows after the UK’s third and fourth largest mobile carriers, Vodafone and Three, announced a plan to merge to create the UK’s biggest carrier, set to overtake EE, which provides coverage for over 99% of the country following a merger between mobile networks Orange and T-Mobile.