Facebook and Instagram now selling blue verification badges in the UK, US, Australia and New Zealand

Meta, the owner of Facebook and Instagram, is today expanding its paid verification subscription ‘Meta Verified’ to users in the UK, bringing the total number of countries where the service is available in to four.

The service, which is slowly rolling out beginning today to users in the UK, will offer subscribers priority customer support, prioritization in comments, exclusive stickers to be used in Stories, the platform’s blue verification checkmark, which will who on the Facebook and Instagram profile’s of subscribers.

Meta’s new paid verification subscription is launching in the footsteps of rival Twitter’s new Twitter Blue subscription, which also allows users to pay to show a blue verification checkmark on their profile.

Unlike Twitter’s paid-for verification badge, Meta Verified is only available to accounts representing people and not businesses.