Apple has today announced the launch of a new Apple Watch Pride Edition Sport Band and new matching watch face and iOS wallpaper in recognition of LGBTQ+ communities.
Inspired by the strength and beauty of the LGBTQ+ community, the new Apple Watch Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.
The new band features a rainbow of geometric shapes on a white base, which are compression-molded into the final band. Apple says that in the forming process of the new bands, the base material flows around each individual shape, creating small variations in their layout, with no two bands exactly alike.
Apple says the new Pride Celebration watch face and iOS wallpaper “honor the combined strength and mutual support of the LGBTQ+ community.” Colorful shapes appear to circulate into the watch display from the band, and respond when a user raises and moves their wrist or taps the display. The corresponding wallpaper is another vibrant interpretation of this year’s Pride design and dynamically moves when the user unlocks their iPhone.
Image: Apple
The Pride Edition Sport Band will be available to order on apple.com and in the Apple Store App on May 23, and will be available at Apple Store locations beginning May 24 for $49 (US). The Pride Edition Sport Band is available in 41mm and 45mm sizes, and is compatible with Apple Watch Series 3 and later. The new Pride Celebration watch face and iPhone wallpaper will be available next week, and requires watchOS 9.5 and iOS 16.5.
