Apple shares new Apple Arcade ad, 20 new games added to service
David Joseppi
Posted On 04/05/2023 
Apple has today shared a new advert promoting Apple Arcade, the iPhone maker’s pay-monthly gaming service, to coincide with the release of 20 new titles including Farming Simulator 20+, Temple Run+, Hill Climb Racing+, and more.
The ad, titled ‘Parking Lot’, shows a woman waiting in a car to pick up her child at school. As she waits, she opens Apple Arcade and is transported into a world filled with action, neon lights and game characters.
The new titles added today include WHAT THE CAR?, TMNT Splintered Fate, Disney SpellStruck, and Cityscapes: Sim Builder, all of which are only available on Apple Arcade. The expansion also adds popular games from the App Store to the service, including Temple Run+, Playdead’s LIMBO+, PPKP+, and more.
Since its debut in 2019, the service offers gaming experience for users of all ages. It features weekly content updates and new game launches playable across iPhone, iPad, Mac, and Apple TV, available in one all-inclusive subscription with access for up to six family members.
