Despite reports suggesting that iPhone 14 Plus sales are lacklustre, Apple is seeing stronger demand for the device than the failed iPhone 13 mini, according to data provided by Display Supply Chain Consultants, which claims that shipments for the 6.7-inch iPhone 14 Plus are 59% higher than they were for the 5.4-inch iPhone 13 mini over the equivalent period year-on-year.
According to the report, in Q1’23, iPhone 14 panel shipments reached 37M units versus the iPhone 13 series with 40M units in Q1’22. Over an 11-month period, the iPhone 14 Pro Max continued to lead the lineup with a 36% share, followed by the iPhone 14 Pro with 28%, the iPhone 14 with 25% and the iPhone 14 Plus with 11%.
The data, based on a survey of supply chain data for iPhone panel shipments, suggests that demand for the iPhone 14 Pro is higher than the iPhone 13 Pro in the year-ago period, with demand for the iPhone 14 Pro up 22% compared to the iPhone 13 Pro, and the iPhone 14 Pro Max up 23% compared to the iPhone 13 Pro Max.
In late 2022 and early 2023, it was heavily reported that Apple suppliers were cutting iPhone 14 Plus production due to low demand.
Apple cancelled the “mini” iPhone series after two attempts with the iPhone 12 mini and iPhone 13 mini. It is understood that despite the iPhone 14 Plus not performing as well as Apple had hoped, the company is expected to launch a successor to the 6.7-inch model later this year, with Apple seemingly giving the device another chance at success.
