iPhone 15 Pro and iPhone 15 Pro Max could be more expensive than previous models, report suggests

Tom Sykes Posted On 16/03/2023

Apple could implement a price increase starting with the iPhone 15 Pro and iPhone 15 Pro Max that would see the two new models priced beyond any previous Pro model, according to Haitong International Securities analyst Jeff Pu, who suggests that the price increase will be tied to the new hardware upgrades coming to this year’s Pro-series.

As reported by MacRumors, Pu has forecast in a research note that Apple could raise the entry price for the iPhone 15 Pro and iPhone 15 Pro Max, marking the first time Apple has upped the starting price of the Pro-series iPhone lineup in the US since its introduction.

The iPhone 14 Pro starts at $999, and $1099 for the iPhone 14 Pro Max in the US. Pu hasn’t speculated on what Apple could raise the price to, although this isn’t the first time that a price increase has been rumored.

MacRumors notes how an unverified source on Weibo suggested in January that Apple could up the price of this year’s new Pro-series, although no further details were shared by the alleged leaker.

Leaked CAD files for the iPhone 15 Plus and iPhone 15 Pro were recently turned into renders, giving us our first look at what to expect from the new devices including USB-C support, a new curve design for the Pro series, updated volume controls, and more.

Image: Apple

Rumors suggest that the iPhone 15 Pro will be offered in an all-new dark red color option, with the leaked CAD files showing that the camera bump on the back of the Pro devices will likely be thicker than before, indicating that Apple may have upgraded the camera system with new sensors or lenses.

Apple is expected to bring the Dynamic Island from the iPhone 14 Pro to all four iPhone 15 models this year, making the feature available for the first time not just on the ‘Pro’ series models, with the leaked display glass showing cutouts for the pill-shaped Dynamic Island and thicker bezels compared to panels for the iPhone 15 Pro and iPhone 15 Pro Max.