Apple touts AirPods Pro Active Noise Cancellation in new ad
Apple is highlighting the the Active Noise Cancellation in AirPods Pro in a new ad titled ‘Quiet the noise,’ which touts how the earbuds offer 2x more Active Noise Cancellation than the previous generation, showing a woman as she walks through a busy city and cancels out the noise around her with whilst waiting AirPods.
Active Noise Cancellation works by using the outwards-facing microphones on the AirPods Pro to detect external sounds, which the earbuds counter with anti-noise, cancelling the external sounds before the user hears them.
An inward-facing microphone listens inside the ear of the listener for unwanted internal sounds, which the AirPods also counter with anti-noise.
Apple announced its latest second-generation AirPods Pro in September last year, offering enhanced Active Noise Cancellation over the previous version with incremental new features, including upgrades to Transparency mode, Touch control for media playback and volume adjustments, and more.