Apple announces new video call shopping experience
Apple has announced a new way to shop the iPhone lineup, including the iPhone 14 and iPhone 14 Plus, available today in an all-new yellow color, through a new video shopping experience.
Available beginning today in the U.S., the new Shop with a Specialist over Video service connects customers looking to purchase an iPhone with a retail team member via a one-way video shopping session.
Customers can visit apple.com/shop/buy-iphone, and connect with an Apple Specialist for advice on selecting the best iPhone model. Once connected, customers can compare features, colors, sizes, and find the best deal through the Apple Trade In program or their carrier.
Shop with a Specialist over Video is available to customers in the U.S. from 7 a.m. to 7 p.m. PT every day on apple.com/shop/buy-iphone. During the session, an Apple team member will be on camera sharing their screen, but they will not be able to see the customer.
“We’re constantly innovating to deliver an even more personalized experience for our customers, meeting them where they are to deliver the best of Apple,” said Karen Rasmussen, Apple’s head of Retail Online in a press release shared on Tuesday.
“With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them.”