Jony Ive redesigns iconic ‘Red Nose’ for British charity Comic Relief
Apple’s former Chief Design Officer, Sir Jony Ive has redesigned the iconic ‘Red Nose’ for British charity Comic Relief ahead of its annual Red Nose Day charity fundraiser on Friday, 17 March 2023, which aims to raise money to end child poverty by funding programs that keep children safe, healthy and educated.
As part of annual fundraiser, the charity encourages people to wear a red plastic nose and raise money for the cause, with Sir Jony Ive introducing a new nose design for this year’s campaign made from 95% plant-based materials.
The new ‘Red Nose’ has a folding paper design that starts flat and opens into a paper sphere.
The new design is being dubbed “the most dramatic makeover since the red nose made its debut in 1988,” with the nose ditching plastic for the first time to be more environmentally friendly than before.
Since launching the red nose day in 1988, Comic Relief has raised more than £1 billion for charitable causes – with over 70 million raised from the sale of red noses alone.
Sir Jony Ive left Apple in 2019 after working for the iPhone maker since 1996 and was responsible for all design at the company, including the look and feel of Apple hardware, user interface, packaging, Apple retail stores, and corporate offices, such as Apple Park.