Apple rumored to launch new AirPods Max and $99 AirPods between 2024-2025

Apple is rumored to be launching second-generation over-ear AirPods Max and new affordable $99 AirPods dubbed “AirPods Lite” between 2024-2025 according to respected industry analyst Ming-Chi Kuo, who claims that suppliers Hon Teng (FIT) – a Hon Hai/Foxconn Group subsidiary and Luxshare ICT will be responsible for production of the new wearables.

Kuo’s mentioning of low-cost “AirPods Lite” follows after Haitong International Research analyst Jeff Pu claimed last week that Apple was working on more affordable AirPods to complete in the low-cost wireless earbud market.

Currently, Apple’s most affordable AirPods are the second-generation AirPods, priced at $129.00. The lineup includes additionally the latest third-generation AirPods beginning at $169.00, the second-generation AirPods Pro at $249.00, and the high-end over-ear AirPods Max at $549.00.

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The next-generation AirPods will likely begin mass shipments in 2H24 or 1H25, including more affordable AirPods (with Apple targeting a price of $99) and new AirPods Max, which will be assembled by Luxshare ICT and Hon Teng.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) January 12, 2023

Kuo suggests that Apple is aiming to release its next AirPods upgrade during the second half of 2024, although the launch could be pushed back to 2025.

Despite Kuo’s insight, no details where shared on what features the new earbuds or second-generation AirPods Max could offer.