Apple promotes Apple Fitness+ with full homepage spread
Apple is kicking off the new year with a push to attract new Apple Fitness+ subscribers by updating its website homepage with a full takeover promoting the pay-monthly subscription fitness service, which undoubtedly is aimed at those who’s New Year’s resolution is to keep fit and active in 2023.
Featuring clips from its ‘Now all you need is iPhone’ ad, which released last year when Apple dropped the requirement of owning an Apple Watch to subscribe to Apple Fitness+ with the release of iOS 16.1, the full spread on the Apple.com homepage shows subscribers exercising out by following guided workouts on their iPhone, touting that everyone should “Start your year with Apple Fitness+.”
Available in 21 countries around the world, the pay-monthly service gives access to studio-style workouts on iPhone, iPad, and Apple TV. Using the Workouts features on Apple Watch, the service integrates personal metrics such as heart rate and calorie burn within the on-screen sessions, making classes personalized and interactive.
Start your year with Apple Fitness+. Choose from 11 workout types — everything from HIIT to Yoga. And meditations, too. With new workouts and meditations added every week, from 5 to 45 minutes. Take it further with Apple Watch.
Apple Fitness+ workouts include High-Intensity Interval Training (HIIT), Strength, Yoga, Dance, Core, Cycling, Pilates, Meditation, Treadmill (for running and walking), Rowing, and Mindful Cooldown.