Apple to launch successor to iPhone 14 Plus, despite poor sales performance of the current model

Apple is expected to launch a successor to the 6.7-inch iPhone 14 Plus next year, despite poor sales performance of the model in 2022, suggesting that the iPhone 15 lineup will comprise of four new models including a 6.1-inch iPhone 15 and iPhone 15 Pro, and 6.7-inch iPhone 15 Plus and iPhone 15 Pro Max.

The 6.7-inch iPhone 14 Plus is widely thought to be Apple’s worst selling model in the iPhone 14 lineup, with reports since the launch of the model in fall suggesting that suppliers are scaling back production of the device and putting more effort into manufacturing the high-end iPhone 14 Pro and iPhone 14 Pro Max, which have proven to be more popular than the entry-level iPhone 14 and iPhone 14 Plus, despite their higher price point.

Like it did with the iPhone 12 mini and subsequent iPhone 13 mini, which also was reportedly seeing weak consumer demand, Apple appears to be giving the struggling iPhone 14 Plus another chance to succeed, by launching a second-generation model that it hopes will attract more customers than the current model has done so far.

Image: Apple

The iPhone 14 Plus was one of four new iPhones introduced in September. The iPhone 14 Plus has all the same features as the standard iPhone 14, including a dual-camera system, A15 Bionic chip, Face ID, 5G, and five color finishes, with the differentiator between the iPhone 14 and iPhone 14 Plus being the 6.1-inch and 6.7-inch displays, and a slightly larger battery on the iPhone 14 Plus.