Twitter delaying Twitter Blue reintroduction ‘until there is high confidence of stopping impersonation’ says Musk
Twitter CEO Elon Musk has said that the reintroduction of the social network’s new pay monthly Twitter Blue subscription plan that includes a blue verification checkmark has been put on hold “until there is high confidence of stopping impersonation.”
Twitter stopped taking new Twitter Blue subscribers two days after the new $7.99/month subscription plan went live earlier this month. In the short time that it was available, many brands and high-profile individual suffered impersonation through Musk’s pay-to-play verification system, which allowed anyone to pay to show a blue verification checkmark on their account, without any prior checks to verify they were who they say they were.
The move to sell blue badges has been heavily criticized by government officials, companies, brands, and influential individuals who see the decision by Twitter CEO Elon Musk to sell the original checkmark as irresponsible, putting many high-profile Twitter users at risk of impersonation and the spread of misinformation.
Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation.
Will probably use different color check for organizations than individuals.
— Elon Musk (@elonmusk) November 22, 2022
Musk originally said that Twitter Blue would return before the end of the month, although now Musk has backtracked and indirectly said the service is holding off from relaunching until Twitter essentially manages to fix the mess that it has created itself.