Apple says victim of fatal Apple Store SUV incident in Massachusetts was a contractor on site

Apple has shared a statement following a deadly incident at Apple Derby Street in Massachusetts today, which saw a black SUV plough through the store’s glass facade and kill one person and injure at least sixteen others.

In a statement, Apple has confirmed that the deceased victim was “a professional who was onsite supporting recent construction at the store,” saying that it was “doing everything [it] can to support our team members and customers.”

Emergency services were called to the Apple Store in Massachusetts shortly before 11 a.m. Eastern Time on Monday after a black SUV ploughed through the front of the store’s glass facade, with images showing the vehicle deep inside the store as local news sources reported at the time that at least one person was trapped under the car.

The driver was not hospitalized and is said to be in police custody. It is understood that the driver was pulled from the vehicle by first responders and sustained minor injuries.

It sounded like a bomb went off,” one witness told local news agency Boston 25. “We saw several people who should have sought medical attention, but they wouldn’t go over because they knew other people were critical.”

We are devastated by the shocking events at Apple Derby Street today and the tragic loss of a professional who was onsite supporting recent construction at the store. Our hearts go out to our team members and customers who were injured and all of those who were affected by this terrible incident. We are doing everything we can to support our team members and customers at this very difficult time.

A Fire Marshall at the scene said that the incident could have been “intentional,” though no official cause for the collision has been confirmed.

A video captured by Boston 25 reporter John Monahan showed the black SUV being pulled out of the store as onlookers watched on.

The Toyota suv that plowed into the Apple Store in Hingham is now on a flatbed truck in being towed away. pic.twitter.com/6nNAiGsGtr

— John Monahan (@JohnMonahanTV) November 21, 2022

Image: John Monahan