Apple shares ‘The Rescue’ ad showing new Emergency SOS via satellite feature

Apple is promoting its new Emergency SOS via satellite feature with an ad titled “The Rescue” that demonstrates the iPhone 14’s ability to connect directly to a satellite, enabling messaging with emergency services when a user is outside of cellular and Wi-Fi coverage.

Available now in the US and Canada, Apple has announced that Emergency SOS via satellite capabilities will be expandingto devices in France, Germany, Ireland, and the UK beginning next month for every model in the iPhone 14 lineup, including iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max.

Emergency SOS via satellite is a feature which allows users to connect directly to a satellite to enable messaging with emergency services when outside of cellular and Wi-Fi coverage, when no other means of communication are available.

When attempting to contact the emergency services, if the users is outside the range of cellular and Wi-Fi coverage, Emergency SOS via satellite tries via satellite to share information with first responses to ensure they can be rescued and located, even when a user is in remote locations.

Apple notes that in ideal conditions with a direct view of the sky and the horizon, a message might take 15 seconds to send, and over a minute to send under trees with light or medium foliage.

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