Apple Music announced as new partner for Super Bowl Halftime Show

The NFL has announced that Apple has signed a multi-year partnership for Apple Music to sponsor the Super Bowl Halftime Show, the most-watched musical performance of the year worldwide, with Apple replacing Pepsi as the primary sponsor beginning next year with the Super Bowl LVII, which will be played on Sunday, February 12, 2023 in Glendale, AZ.

Apple will offer ‌“exclusive details and sneak peeks” leading up to the Super Bowl Halftime Show on social media.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage, said Oliver Schusser, Apple’s vice president of Apple Music and Beats. We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.

Past Super Bowl Halftime Show performances included The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.