Apple applies for ‘Reality One’ and ‘Reality Pro’ trademarks, likely for rumored AR/VR headset

Apple has long been rumored to be working on a new mixed-reality headset that could launch as soon as next year, offering “an immersive experience” supporting augmented reality/virtual reality with video see-thru. Now, as we move closer to Apple reportedly announcing the device in January 2023, the iPhone maker has applied for new trademarks likely for the upcoming wearable.

As reported by Bloomberg, a fictitious company Apple has created to try and disguise trademark filings has recently applied for possible project names including ‘Reality One’, ‘Reality Pro’ and ‘Reality Processor’ which could all hint at the new wearable after Apple applied for the name ‘realityOS,’ the name the company will likely give the operating system that runs on the new headset earlier in the year.

The rumored new AR/VR device will reportedly feature two ultra-high-resolution 8K displays with a “bevy” of other features, including advanced eye-tracking technology and the ability to pass video of the real world through the visor and display it to the user, offering a “mixed-reality effect.” It will mark Apple’s first major new product launch since the original Apple Watch in October 2014.

Image: Ian Zelbo