Apple planning iPhone 14 Pro price increase, according to Kuo
Respected industry analyst Ming-Chi Kuo has suggested that Apple will increase the cost of this year’s 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max, reporting that the two high-end iPhone models will see price hikes and higher shipment proportions compared to the 6.1-inch iPhone 14 and new 6.7-inch “iPhone 14 Max.”
With the report, Kuo doesn’t mention any planned increases for the two regular iPhone 14 models, nor does he speculate on what the iPhone 14 Pro and iPhone 14 Pro Max could cost, however, the analyst estimates that the iPhone 14 series ASP will increase “by about 15%” (vs. iPhone 13 series ASP) to $1,000-1,050 (USD).
Apple sells the iPhone 13 Pro and iPhone 13 Pro Max at $999 and $1,099 in the United States. Kuo doesn’t specifically name what will cause the iPhone 14 Pro price increase, but inflation mixed with the new technologies expected to be introduced with this year’s high-end iPhone series will likely be contributing factors to the increase.
It has been reported that Apple has allegedly asked suppliers to increase iPhone 14 shipments to 95 million units, an increase of 5 million units over previous production volumes, with the iPhone 14 predicted to sell better than last year’s iPhone 13 series, likely due to the rumored introduction of a new larger non-Pro iPhone model, replacing the 5.4-inch “mini” iPhone in last year’s lineup with a new model matching the size of the 6.7-inch iPhone 13 Pro Max, without the higher “Pro” price tag.
Reports have suggested that the iPhone 14 Pro and iPhone 14 Pro Max will feature graphite, gold, silver, and purple finishes, dropping the iPhone 13 Pro’s sierra blue and new alpine green options.
In May, YouTuber and leaker Jon Prosser shared a set of concept images showing us what the iPhone 14 Pro will probably look like, featuring pill-shape and circular display cutouts, a new purple finish, and more.
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