Apple celebrates opening of Apple Brompton Road in London, England
Apple has opened Apple Brompton Road, the iPhone maker’s latest store in the city of London, with Apple sharing pictures on Thursday of hundreds of visitors waiting in-line to be amongst the first to walk through the store’s doors.
Apple Brompton Road boasts several new store features, including the first dedicated Apple Pickup area in the UK and a first for Apple in the country: a mirrored ceiling that offers reflections of the store and it’s visitors below.
Visitors are greeted by 12 towering Sicilian ficus trees that line the 7-meter floor-to-ceiling windows and entryway, with the base of each planter acting as a seating area for guests.
Apple Brompton Road’s terrazzo flooring is comprised of a plant-based bio resin, the first of its kind used in any of Apple’s global retail stores. The store features a unique curved timber ceiling and is powered by 100 percent renewable energy, like all of the company’s other facilities.
“We are thrilled to open Apple Brompton Road in London, a city teeming with energy, history, and cultural diversity,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “The store’s focus on creativity gives our incredible team members the perfect space to share their passion and expertise with Londoners and visitors from around the world.”
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