Apple making improvements to App Store Search Ads Advanced service
Apple has today announced new improvements to its App Store Search Ads Advanced service, allowing marketers to book Search tab campaigns with cost-per-tap (CPT) pricing and manage campaign spending with daily budgets.
Announced on Wednesday, Apple has informed users of the in-depth Search Ads Advanced service that new daily budgeting is now available on the Apple Search Ads Advanced platform. Marketers can set the average amount that they want to spend each day and spending will be automatically optimized for days with opportunities to get more downloads.
Beginning next month, Search Ads Advanced users will be able to book App Store CPT campaigns ahead of the discontinuation of cost-per-thousand impressions (CPM) campaigns. Apple is advising marketers to minimize any disruptions by booking CPT campaigns before July, noting that next month, previously created CPM campaigns will be put on hold and users will no longer be able to create CPM campaigns for Search tab.