Apple promotes Apple Card sign up process in new ad
Apple has shared a short new ad promoting the simple sign up process for Apple Card, the iPhone maker’s credit card that allows users to track spending and help manage bills within the Wallet app on iOS.
Titled “Chocolate,” the shows a man in line at a convenience store waiting to buy a bar of chocolate. As his turn comes to pay at the register, the man realises he is missing his wallet, starting a frantic search through his pockets to find a way to pay for his candy.
After failing to find any money, the man pulls out his iPhone and opens the Wallet app to apply for an Apple Card, all while waiting by the register.
The spot shows the man receive approval in minutes through the simple in-app sign up process, closing with the tagline “Reboot your credit card.”
In the video’s description, Apple says “Get the simplicity of Apple in a credit card. Apply in minutes and use right away. No fees, unlimited Daily Cash back, and you can share with whoever you call family.”
Apple Card is only available in the US. Users can make purchases using their Apple Card with Apple Pay on their iPhone, iPad, Apple Watch, and Mac, or with the optional titanium Apple Card banking card, which features no printed card number or security code, making it the world’s most secure credit card.
Unlike traditional credit cards, Apple Card is completely fee-free, with lower interest rates compared to traditional banks.