Apple releases annual holiday ad, shot entirely on iPhone 13 Pro
As is tradition, Apple has released its 2021 holiday ad, Saving Simon. Apple says the video is “a story for everyone who can’t wait for the holidays to get here,” and dedicated “to the ones we’ve waited all year to be with.”
Additionally, the three minute video was shot entirely using an iPhone 13 Pro, continuing Apple’s “Shot on iPhone” campaign. The company goes on to note the ad was directed by Oscar Nominee Jason Reitman and his father, Oscar Nominee Ivan Reitman.”
This year’s video uses the song “You and I” by Valerie June and you can see the full ad, Saving Simon, below.