Apple acquires classical music streaming service Primephonic
Apple has announced that it has purchased Primephonic, a classical music streaming service that will now be made part of Apple Music.
In an announcement online, Primephonic writes “We are working on an amazing new classical music experience from Apple for early next year, but unfortunately, the Primephonic service will be taken offline starting September 7.“
Celebrating the acquisition, Apple says “With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content.”
“In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.”
Primephonic is no longer available for new subscribers and will be taken offline a week on Tuesday. Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s user interface with more added features.