Apple dressing up stores to promote launch of Apple Watch International Collection bands
Apple has decorated some of its key retail stores around the world to promote the launch of its new range of Apple Watch International Collection bands, which includes 22 limited-edition Sport Loop bands with colorful designs that represent 22 nations around the world.
The new International Collection bands were announced by Apple last month, priced at $49 (US) representing the following countries: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, Great Britain, Greece, Italy, Jamaica, Japan, Mexico, the Netherlands, New Zealand, Russia, South Africa, South Korea, Spain, Sweden, and the US.
Deirdre O’Brien, leader of Retail + People at Apple, shared some of the dressed-up stores on her Instagram account over the weekend, with others taking to Twitter to show their local stores decorated with window dressings promoting the new collection, which launches ahead of the Tokyo Olympics next week.
Ieri alcuni dei migliori Apple Store del mondo hanno celebrato i Cinturini Internazionali della Apple Watch International Collection con delle decorazioni speciali.#Apple #AppleStore #AppleWatch #AppleWatchInternationalCollection #AppleBlog #AppleNews pic.twitter.com/QEAZIFVhRq
— Vittorio (@Vittorino1806) July 16, 2021
Apple Watch International Collection: Kurz vor Beginn der Olympischen Spiele setzt Apple die limitierten Armbänder in Tokio farbenfroh in Szene. | Fotos via @news_mynavi_jp und @engadgetjp #AppleWatchBands #Apple新宿 #AppleShinjuku pic.twitter.com/aE3hgH1RwB
— Storeteller (@storetellee) July 15, 2021
As well as launching the new Apple Watch bands, Apple has also launched matching colorful watch faces, which can be downloaded using the International Collection’s brand packaging that features App Clip functionality. They can then be shared with other Apple Watch users via Face Sharing.
Image: Deirdre O’Brien