Tim Cook celebrates the opening of Apple Tower Theatre in downtown LA
Apple CEO Tim Cook celebrated the grand opening of Apple Tower Theatre in downtown LA on Thursday, welcoming guests through the doors of the historic building, originally home to the first theater in Los Angeles designed in 1927.
Apple Tower Theatre is one of Apple’s most significant restoration projects to date. The building has carefully been renovated to keep the rich history and grandeur. In the process, artisans restored, repaired, painted, and polished each surface by hand, with Apple using the theater’s original balcony seating to create an open, flexible space for Genius Bar appointments.
“Apple Tower Theatre anchors the corner of Eighth Street and Broadway, where visitors will immediately recognize the fully restored clock tower, recreated Broadway marquee, clean terra cotta exterior, and renovated historic blade sign,” says Apple in a press release online. “After walking through the Broadway doors, guests enter the monumental lobby inspired by Charles Garnier’s Paris Opera house, featuring a grand arched stairway with bronze handrails flanked by marble Corinthian columns.”
Joining Cook for today’s launch was Apple’s Deirdre O’Brien, Apple’s senior vice president of Retail + People. “At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city.” “Apple Tower Theatre honors the rich history and legacy of this entertainment capital.”
In the heart of the store is the Forum and Appl’es signature video wall, sitting underneath the fully restored arch and surrounded by the theater’s original balconies. The Forum will be home to Today at Apple sessions led by Apple team members and members of the local creative community.
Today we opened the doors to our new store in downtown LA — Apple Tower Theatre. It’s a testament to a city rich in culture and diversity. We’re so excited to be a part of DTLA! pic.twitter.com/l4UQmZQ5x4
— Tim Cook (@tim_cook) June 24, 2021
The expansive auditorium, surrounded by embellished arched bays and restored bronze, displays all of Apple’s latest products.
The store will be staffed by nearly 100 retail team members, open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday.