Apple launches new Apple Pay Express Transit AR experience online and on Snapchat
Apple has launched a new AR experience to promote Apple Pay Express Transit, giving users the ability to take a trip in augmented reality through the ticket gates of New York City’s subway system online on Apple’s webpage and by using a Snapchat Lens.
First reported by 9to5Mac, Apple touts that users can “take a virtual trip with Apple Pay” to “experience” what it’s like to use Express Transit during a journey.
Express Transit allows commuters to pay for their journey using Apple Pay, without the need for Face ID or Touch ID authentication. Users can simply hold their phone on the contactless readers at the station, even when the battery on their iPhone has died, to pay for their journey.
Using Safari on an iPhone, Apple gives users a set of instructions to turn any space into a New York subway ticket gate. Users can tap their iPhone on the virtual gate’s contactless card reader and get aboard a subway car that shows different NYC surroundings through the windows.