Apple opening new Via del Corso retail store in Rome, Italy on May 27
Apple has announced that its newest store, Apple Via del Corso in Rome, Italy will open tomorrow on May 27, marking the opening of the 17th store in the country.
The store is described as being one of Apple’s most significant restoration projects to date, preserving the rich history of the building which originally was constructed in 1873.
The store boasts original detailing of locally sourced Carrara marble, including a monumental staircase dating back to 1888, with Italian artwork and other detailing to embrace the history of the building.
“We can’t wait to begin a new chapter in Rome with the opening of Apple Via del Corso,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “The new store represents a celebration of the unique history and art of Roman culture, and we hope to inspire creativity among the local community with our Made in Rome program and future Today at Apple sessions.”
Apple says, “Large glass windows face Via del Corso, allowing natural light to stream into the interior. The store centers around a lush courtyard brimming with native Camphora trees — the green heart of the palazzo and a remnant of the historic monastery Santa Maria Maddalena delle Convertite. On the first floor, four sets of doors provide access to an exterior landscaped terrace filled with jasmine vines and olive trees inspired by Roman roof terraces that look into the courtyard.”
“Once inside, visitors will find a monumental staircase dating back to 1888, restored to its original detailing of locally sourced Carrara marble. On the upper floor, the Forum occupies the ballroom of the Marquis’s palazzo, which will be home to Today at Apple sessions. Adjacent to the Forum is a dedicated space for Apple Support and the Genius Bar, where a team of conservators have worked thousands of hours to restore the exquisite, geometrically patterned, hand-painted ceiling.”