Apple Store down ahead of today’s AirTag and purple iPhone 12 launch
In typical pre-launch fashion, Apple has made the online Apple Store and Apple Store app unavailable for customers around the world ahead of taking orders for AirTags and the new purple iPhone 12 from 5 a.m. PDT/1 p.m. BST later today, a week ahead of their release on Friday, April 30.
Apple announced the new devices on Tuesday at its “Spring Loaded” special event, which also saw the introduction of an all-new iMac, updated iPad Pro, and next-generation Apple TV, which will be available to pre-order next Friday before releasing officially in the second half of May.
Sold individually at $29 or in a pack of four for $99, AirTags are Apple’s new tracking accessory that integrates with the Find My app to allow users to track items such as handbags, keys, backpacks, or other items from their iPhone.
Customers can personalize their AirTag with free engraving online at Apple.com, including text and a selection of 31 emoji.
A range of new keyrings and loops designed for AirTags will be available from today, including exclusive loops and luggage tags from French designer label Hermès.
Coming as somewhat of a surprise during this week’s event, Apple announced it was introducing a new purple-colored iPhone 12 and iPhone 12 mini. The new iPhone will work just as the current iPhone 12 series does, with 5G, a dual-camera system, Super Retina XDR display with the Ceramic Shield front cover, and more.
Like the AirTag, Apple’s new purple iPhone 12 will be released on Friday, April 30.