This is how Apple’s new Apple Podcasts Subscriptions feature works
Apple announced today it was introducing Apple Podcasts Subscriptions – not exactly the “Apple Podcasts+” service that had been rumored, but a new way for publishers to monetize their content on the Apple Podcasts platform.
Starting in May, Apple says listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series.
Listeners will be able to get premium subscriptions from independent voices and premier studios, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to leading media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and many more.
Also next month, listeners will be able to discover channels, which are groups of shows curated by creators with unique titles, descriptions, and artwork. Just as they can with shows, listeners will be able to browse free channels, which make it easy to find more shows from their favorite creators, as well as paid channels and channels that provide additional benefits for subscribers.
Pricing for each subscription is set by creators and billed monthly by default. Creators can additionally offer annual billing, which subscribers can manage from their Apple ID account settings. Listeners will also be able to access free trials and sample episodes offered by creators.
Apple will take a 15% cut of whatever creators charge their listeners.