Apple announces long-rumored AirTags, priced at $29
Apple has finally announced AirTags – its long-rumored tracking accessories that integrate with the Find My app, allowing users to track personal belongings, such as backpacks, wallets, and keys from their iPhone.
Sold individually at $29 or in a pack of four for $99, AirTags will be available beginning Friday, April 30, using the recently launched Find My network to allow users to locate a lost item with crowdsourced data, all while keeping location data private and anonymous with end-to-end encryption.
Each round AirTag is small and lightweight, featuring a polished stainless steel design. Each tag is IP67 water- and dust-resistant, featuring a built-in speaker that plays sounds to help users locate their AirTag. As expected, the tags use a replaceable battery.
We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives, said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.
Customers can personalize their AirTag with free engraving online at Apple.com, including text and a selection of 31 emoji.
Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding for iPhone 11 and iPhone 12 users.
As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.