Apple touting iPhone 12 durability in new ‘Fumble’ ad
Apple on Wednesday shared “Fumble” — a new iPhone 12 ad that touts the device’s durability.
The 30-second ad, shared to Apple’s official channel on YouTube, shows a woman walking down the street as her iPhone slips from her grasp. The lady is seen dramatically fumbling to catch her phone, before it eventually falls to the ground, undamaged thanks to the Ceramic Shield display, tougher than standard smartphone glass.
The new ad follow’s Apple’s “Cook” commercial earlier this month, which again highlighted the device’s Ceramic Shield display.